What they teach you about marketing is utter trash. We thought marketing was to get your name out to check our stuff BUT really is just LIES.
You start an ad campaign and sure you’ll get some likes but that won't pay the bills or your rent, just wasted content into someone's doom scroll.
It’s not your fault!
Most big companies sail the same boat of shooting ads with their logo thinking they're going to remember you.
Telling you now, they won’t care.
“What about Coca Cola or Apple? They do it all of the time.”- say’s every college professor ever.
Do you have a $7,000,000 In marketing budget? If yes then go ahead.
If not,
Then listen up.
Today’s Marketing S*cks Harder Than Your Vacuum
What you see now on ads there is no real true intent instead of “look what we can do” “Where honest” “We're loyal” “Here's a cute picture of a dog for no f*cking reason”.
Only talking about themselves and other random things that's nowhere even close they're selling. When you look closely, general marketing is just an excuse for not measuring.
“Ah, I don't have to measure anything? Don’t actually have to try, I can send out WHATEVER I WANT WHENEVER I WANT? SIGN ME IN!”
Some companies legitimately think this is a long term investment.
Shoot an ad, let it run, no results.
More like a long term investment for meta.
There is another way…
Marketing that does work. Brings in the conversion rate up, more sales, not burning your money, and that sweet sweet high ROI.
DRUMROLL PLEA-
Yea no…
We both want sales
What is it?
Get Your ROI High Enough Not Even Snoop Dogg Can’t Compete
Getting leads is the first thing you want in any business because how on earth are you going to sell anything?
So if you're looking to actually scale your business, you need people looking through your stuff with interest or desire.
It's the only way.
This type of marketing has been down in the dungeon for a longggg damn time ever since the idea of brand awareness “wE nEed TO bUild uP THe BrANdDdDdd”.
No, you need to get conversions. Doing so by direct response marketing.
This is also known as lead generation but let's call it what’s truly is.
Direct marketing is a superpower if done correctly you'll never need to do a brand awareness campaign ever again, it's just that powerful.
The first thing you want to do is figure out who your target audience is. A starving crowd who is willing to buy your product/service.
Example:
Company: Black Car Services
Target Audience: Corporate man who travels a lot and doesn't want to deal with boston traffic.
Service: Airport Service Transport
Bonus: Luxury and comfort for the corporate man feeling like a boss.
Once you have created a headline that aligns with their needs, you pretty much got their attention and it is easier to sell.
General Marketing Does F*ck All… In The Beginning
I'm not saying brand building and brand awareness does not have its place. It is good to build trust within the community, especially people who you're trying to establish.
They still don’t give a F*ck.
Just don’t do it in the beginning, you’ll burn your money quicker than your monthly gym membership which I bet you don’t use.
So get you big boy pants on and learn about direct marketing.
Cash is the lifeline of any business.
Talk later
Chris
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