How To Run Ads For Real Estate Agents

If you are in real estate and want to generate quality leads from paid ads on social media, then you are in the right place.

But first, here’s what NOT to do.

Many many many maaaaaaaaaaaany people do this and waste a lot of money, especially when shooting their first ad.

Do NOT boost your post. 

Boosting your post is just a simple way of Facebook controlling your ad account and showing it to everyone. 

Which, yes, it sounds amazing, but it’s not going to show people who are not interested in your service.

More likely to show it to people who are not even interested in buying/selling their home, their probably going to show people who don’t know how a credit card works, who is a 17-year-old and plays Fortnite all day.

When running your ads manually, don’t talk about yourself as “wE IN BuiSnESS FoR 30 YeARs”. 

No one cares how long your're in business runs for or the services, they only care if you're able to get the job done with an offer, of course.

The best way to run ads is using the P.A.S. Formula.

P: Problem

A: Agitate

S: Solve

It might be a little difficult to pull off, especially in a video format, but regular copy (Also known as the message on your ad) will take some time to master.

The “Problem” should be the headline or at least the first part of the ad. The goal is to hook them to get their attention from their doom scrolling. Which guides them to the “Agitate” stage.

“Agitate” is pointing out the problem and how it can hurt them in the short or long term, and the consequences that follow.

“Solve” is to bring out your solution and how it can fix their problems, and could debunk other solutions if you wanted to, but those are mostly preferred to be put in the “Agitate” side.

How to set up the ad is pretty simple.

You create a new ad and name it something recognizable so you can easily find it.

Since you're targeting people who want to sell or buy a home, you have to put the ad under “Housing Category,” or the ad will shut down.

For the ad itself, you've got to create a creative that will keep their attention by using the P.A.S. Formula I just showed you.

Once you have that set, you're ready to launch your ad, give it time for the ad to collect data to see if you should keep running the ad or not.

Checking up on your ad should be a daily thing; a simple check won’t hurt you to do. Either early in the morning or later at night. 

Just don’t forget about them.

Talk soon

Chris

P.S. If you're a real estate agent, use your city name in the headline; usually, that gets people’s attention easily.

P.P.S. If this seems to much of a hassle and you want us to do it, we’ll be glad to do so!